abdolrahman alizadeh; zarrin zardar
Abstract
This paper aims to scrutinize what factors make Iranian youth pick Persian satellite televisions to fulfill their needs to entertain and prefer it to domestic TV channels and to answer this main question that from Youth audiences point of view, which factors affecting documentary and drama content appealingness ...
Read More
This paper aims to scrutinize what factors make Iranian youth pick Persian satellite televisions to fulfill their needs to entertain and prefer it to domestic TV channels and to answer this main question that from Youth audiences point of view, which factors affecting documentary and drama content appealingness in satellite televisions? To achieve the answer, 25 qualitative semi-structured individual and group in-depth interview conducted and analyzed by thematic analysis technic through MAXQDA 10 software.Analysis revealed that the main factors of appealingness of drama content of satellite TVs could be summarized to five factors: story telling trends, social sticks, informational emowerment, resistance against domestic TV frames and repetition of familiar patterns. Moreover, there are two main factors which explain appealingness of satellite televisions documentaries to Iranian youth: comprehensiveness of narratives and professional selection and narration of subjects.In general, drama and documentary contents of Persian satellite TVs have three substancial functions for youth audiences which cause their gratification. Audiences gain some Ideas and subjects to communicate, so, they can use this material to expand their social interactions. As well, they can find their familiar patterns, in the world where the other author created that; they can make their own meanings and build their own world. Without any irritating confront with serious content, they get the information from drama and documentary and it make them feel empowered in creating their world and confronting social world and this feeling of surrounding the world make them satisfied.
abdolrahman alizadeh; zarrin zardar
Abstract
The Effective Factors on Satellite Televisions' Spectacle and Appealing to Youth Audiences; with Special Emphasis on MANOTO Satellite Channel In recent years, the portion of satellite televisions in youth audiences’ media consumption, have dramatically increased. This caused big challenges and ...
Read More
The Effective Factors on Satellite Televisions' Spectacle and Appealing to Youth Audiences; with Special Emphasis on MANOTO Satellite Channel In recent years, the portion of satellite televisions in youth audiences’ media consumption, have dramatically increased. This caused big challenges and concerns for policy makers, media staff and other stakeholders and led them to seek for an answer to this crucial question: why satellite TVs are this appealing to youth audiences and what factors could be effective on their attention to the Persian satellite TVs programs – especially MANOTO channel, the most popular satellite TV among Iranian youth audiences. To answer this question,tehranian youth audiences (18-35 years old) selected by non-random purposive sampling. qualitative interview method carried out by semi-structured in-depth interviews and focus groups and analyzed by thematic analysis as a technic. According to findings, youth audiences identified fifteen factors, appealing them to satellite TVs. The factors were categorized into four universal codes which included: representation of taboos, intimacy and youth, empowering the audiences and infotainment. It seems that MANOTO and other satellite channels gives alternative point of view to the Iranian youth audiences which is silenced in national Television channels.
